“Crocmedia is a content and entertainment business.
We connect relevant brands to relevant audiences, through telling stories in radio, television, online and through brilliant events.
We are Australia’s only independent syndicator of sports content with The core of our business has been radio syndication and it remains the case to this day.
We love radio and we have a real affinity for regional radio in particular.
We make about 130-140 hours of radio per week – broadcasting to over 200 stations around Australia and even into New Zealand.
The jewel in our broadcasting crown is our AFL Live football broadcast. Not only does it get syndicated across Australia, but it’s now on a digital platform too via AFL.com.au to an audience around the world.
We have the best footy call team in the business, with respected talent including Sandy Roberts, Rex Hunt, Peter Donegan, Terry Wallace and Billy Brownless among our stable.
We have two national radio program brands: Off the Bench and Sportsday.
Off the Bench is our fun brand that airs into every state of Australia – and we make six different versions of it!
From that, we make two TV spin offs of the program: Off the Bench TV on the Prime Network every Friday night after the footy, as well as Off the Bench TV WA: a parochial West Australian program dealing with local footy issues.
Sportsday is now split into five different versions. This is where we deliver all the big sporting stories. We make a version for Victoria and Tasmania, one for South Australia, Western Australia, Queensland and New South Wales.
We have a dedicated activation team, helping deliver brands to the people via unique events, broadcasts and content.
We have the best AFL football journalist in the country – Damian Barrett – heading up our news team. He is without doubt Australia’s biggest football news name and dominates the news cycle across the Nine Network’s suite of top-rating programs including The Footy Show. He is also breaking news stories on Afl.com.au to a worldwide audience as part of our relationship with the biggest sporting code in the country.
We make radio programs for everyone. We have a fishing show Off the Hook hosted by Rex Hunt every Saturday morning, and a golf program The Clubhouse with the best golf commentator in the country Mark Allen.
What we specialise in is creating brilliant content for brands on entertaining programs that have a genuine connection with the audience. Big brands are our starting point and connecting them to relevant audiences is what fuels us.
Connecting the audience with great content is what drives us.
We look forward to you joining us on the ride.”
- Craig Hutchison